How do you change the way the world buys advertising?

 

How do you change the way the world buys advertising?

Google admob presentation design

How do you change the way the world buys advertising?

We’ve helped Google tell their own story for over eight years in all kinds of ways, from animated videos to data visualizations to interactive media. So they called us when they needed to explain, in a clear visual way, the complexities of AdMob—a leading app monetization solution.

What we did:

Story Development
Copywriting

What we did:

Strategy

Content Strategy

Creative

Presentations and Events
Data Visualization

Content

Story Development
Copywriting

AdMob continues to evolve and innovate. Raw materials for all sorts of projects would often arrive in our inboxes as either long Word documents full of acronyms or as back-of-a-napkin-style drawings.

Google AdMob content strategy process

AdMob continues to evolve and innovate. Raw materials for all sorts of projects would often arrive in our inboxes as either long Word documents full of acronyms or as back-of-a-napkin-style drawings.

At the cutting edge of mobile app monetization, AdMob had a good idea about their message but lacked a visual vocabulary to explain how clients can benefit from their services.

Google AdMob content strategy sketch

Our job was to figure out the crux of what they were trying to say and translate that into compelling and straightforward visuals. We were telling complex stories that just happened to be in presentation form. By creating a master Google Slides deck covering the full range of AdMob’s services we comprehensively delved into the benefits and features in detail.

compelling and straightforward visuals

“I turn to Propoint for creative work because they are experts at turning marketing messages into consumable content. They produce beautifully designed work that speaks to our target audience.”

—Michael Schipper, Product Marketing Manager, Google AdMob

How it all turned out

AdMob has helped build the in-app advertising universe, generating revenue for developers along the way, and we captured it all in an easy-to-understand presentation.



Case Study

We helped Marriott mark a milestone and share surprising travel trends.

Check it out
Case Study

Medallia’s annual event needed to be something to remember.

Check it out
Case Study

We created a microsite to help Showtime get some presskit buzz.

Check it out
Case Study

The CRI wanted a compelling way to educate people about immunotherapy.

Check it out
Case Study

Our designers helped CrossKnowledge make a splash for their U.S. launch.

Check it out
Case Study

Our team helped VMware give sales reps their own immersive adventure.

Check it out
Case Study

We created an app to help UrbanDigs connect with their users on-the-go.

Check it out
Case Study

CDK had great data, but needed it to engage and entertain their audience.

Check it out
Case Study

We created an interactive website to help make healthcare feel less intimidating.

Check it out