How do you rock your keynote and make people remember your event all year?

 

How do you rock your keynote and make people remember your event all year?

BET upfronts keynote electronic press kit

How do you rock your keynote and make people remember your event all year?

Upfronts are splashy and grand annual rituals where TV networks woo advertisers for the upcoming season. Year after year, BET came to us to help generate enough excitement for both advertisers and viewers to last through the whole season.

Services offered:

content

Story Development
Copywriting
Script Writing

BET upfronts press kit
bet upfronts keynote

Services Offered:

Strategy

User Experience (UX)
Content Strategy
Information Architecture

Creative

User Interface (UI)
Animated Video & Motion
Presentations and Events

Technology

Website Design
Mobile (iOS, Android, Web)
Interactive

Content

Story Development
Copywriting
Script Writing

BET was using a static timeline to tout their history and highlight their milestones but wanted to find a way to pull the audience into a more engaging and inclusive story featuring their signature big bold personality.

BET upfronts on air talent in front of a green screen
BET upfronts on air talent

We produced a live-action video with BET and embedded it in their keynote PowerPoint presentation. Using BET’s greatest resource—their talent—we made the history lesson fun, entertaining and a one-of-a-kind experience.

BET electronic press kit for upfronts
BET keynote presentation at upfronts

Another year, after designing the upfronts presentation itself, BET wanted to find a way to bring the bright lights and big stars experience of being at the event to their greater audience out in the world and in their homes.

BET networks upfronts 2014
BET upfronts press kit on tablet and mobile phone

We bottled the rock-concert-experience that is the upfronts into an interactive microsite, giving a much wider audience a fully immersive and excitement-generating experience.

“Rachel was really great at making changes on the fly during dress rehearsals. Everyone at Propoint worked incredibly hard and did what we needed them to do to produce in time.”

—Noelle Mullins, Senior Print Designer, BET

How it all turned out

BET nailed their upfronts in the arena and in people’s homes, impressing a much greater audience than they ever had before. Our designer-on-the-scene, Rachel Jones, had a brush with Brandy and walked away with a great souvenir.