Category Archives: Motion Graphics

  1. Marketing with QR Codes, Motion Graphics Videos, and Mobile Apps / July 25, 2012
  2. QR codes (or Quick Response codes) are popping up more and more in marketing campaigns. You have probably seen these codes on emails, postcards, billboards, advertisements, or packaging. As the adoption of smart phones continues to rise, so does the prevalence of these codes in marketing. QR codes allow marketers to link smart phone users [...]


  3. Project Spotlight: Marketing Alternatives / July 18, 2012
  4. Type of Project: Motion Graphics Industry: Marketing Services Purpose: Product Showcase Problem: Our client developed a marketing campaign for Metroflor that integrated QR codes into their strategy. Our client wanted to direct those who scanned the QR code to an impactful overview video of their client’s product. The video needed to reinforce the features and [...]


  5. Why Online Video is Good for Business / June 25, 2012
  6. Studies show that over 90% of consumers use the internet to research products or services before buying. Whether they’re on PCs, smartphones or tablets, the internet gives you the potential to reach a wider audience. But once you get the audience to your website, what are you doing to keep your visitors engaged long enough [...]


  7. Project Spotlight: Breg / June 21, 2012
  8. Type of Project: Motion Graphics Industry: Sports Medicine Purpose: Product Showcase Problem: When our client was preparing for the launch of their Freestyle OA Knee Brace, they came to us to create a motion graphics video to include on the product page on their website. With only a few weeks until launch, we needed to [...]


  9. Project Spotlight: Momac / April 17, 2012
  10. Type of Project: Tradeshow Booth Video & iPad Presentation Industry: Technology – Mobile Solutions Problem: Our client needed visual materials for a conference he was attending. The existing presentation did not relate to the way the client wanted to present his company. As part of the overall package, the client wanted a dynamic video to [...]


  11. Happy Holidays from ProPoint Graphics! / December 14, 2011

  12. Storyboarding for Effective Presentations and Motion Graphics Videos / November 9, 2011
  13. You have an idea that you need to communicate through a presentation or motion graphics video. How do you translate your message into dynamic visuals in a way that successfully conveys it to your audience? First, understand fully what it is that you are trying to communicate. Once you have developed your message and what [...]


  14. Project Spotlight: Quick Coders / November 3, 2011
  15. Problem: The client wanted to create a short video that provides an overview of Pagefarm’s website hosting services. The client needed a soup-to-nuts solution, and the project needed to be completed in time for Pagefarm’s website launch. Solution: Working with the client, our presentation consultants wrote a script for the video. Using the script, the lead designer [...]


  16. Project Spotlight: StorkBrokers / October 11, 2011
  17. Problem: The client was in the process of revamping their website and wanted a motion graphics presentation that would describe their company’s vision and explain how their website works. The motion graphics presentation needed to be designed in line with the website’s design, and in a way that would appeal to their target audience. The [...]


  18. Project Spotlight: C-TABS / April 25, 2011
  19. Type of Project: Flash Presentation for Tradeshow Problem: Client needed a visually dynamic display at their tradeshow booth. The solution needed to be eye-catching, but it also had to emphasize their product features in a way that could be easily grasped by passersby and pique their interest. Solution: We recommended a pro.spark, a turnkey motion [...]


  20. Project Spotlight: XTREMETIMZ / January 26, 2011
  21. Type of Project: Logo, Business Card, PowerPoint Presentation, Flash Presentation, Custom Icons, CD Cover Problem: Our client, an entrepreneur seeking investment in his entertainment facility, needed assistance with the creation of a full suite of branded marketing materials. This included a motion graphics presentation and PowerPoint deck that could be viewed electronically via a shared [...]


  22. Keeping Your Presentation Consistent with Your Marketing Collateral / January 26, 2011
  23. Consistency: it’s one of the fundamentals of marketing. Consistency of your message, whether spoken or written, strengthens what you are communicating about you, your company and its products and services. Your messaging should be harmonized across your organization – within all marketing campaigns and channels, as well as amongst your employees and anyone else that [...]


  24. Season’s Greetings from ProPoint Graphics / December 20, 2010
  25. Have a wonderful holiday season and a healthy and happy New Year! Untitled from ProPoint Graphics on Vimeo.


  26. pro.series: Rich Media Made Easy / October 18, 2010
  27. We often mention the benefits of using impactful visuals and motion graphics to communicate with your audience and that people retain more information from an audio-visual presentation. Good news is we’ve made the search for the appropriate rich media solution easier. After producing thousands of business communication tools, we’ve bundled our most popular solutions into [...]


  28. Project Spotlight: Sprint / April 14, 2010
  29. Name: Sprint Industry: Communications Type of Project: Flash Design Type of Project: Flash Design Problem: Create a short Flash movie to promote their Mobile LocatorTM product. Solution: The designer used screen shots and graphics to create a dynamic demonstration of the product’s features and benefits. Click here to view the Flash presentation (Flash 8 viewer or better required)


  30. Project Spotlight: RR Donnelley / June 20, 2009
  31. Type of Project: Flash demo presentation Problem: RR Donnelley needed an engaging and visual communications tool to simply explain and market its XML financial filings service and to generate leads. Solution: We wrote, designed, and animated a Flash demo to visualize RR Donnelley’s intangible service and clearly highlight its simplicity and key benefits to help convert prospects [...]


  32. Project Spotlight: Nuventix / November 12, 2008
  33. Type of Project: Flash 3D Product Demo Problem: Nuventix needed to demonstrate its cutting edge synthetic jet cooling technology without the luxury of distributing expensive prototypes. Solution: We started by storyboarding a compelling demo of Nuventix’s fanless cooling device. We then used Flash and SketchUp to create a 3D fully animated demonstration. The result had the high-tech [...]


  34. Project Spotlight: Zonflo / June 12, 2006
  35. Type of Project: Animated PowerPoint With Video Problem: Client wanted a Flash module in their PowerPoint deck to illustrate how their product is used but needed to be able to edit its content on the fly. Solution: Using a mix of path-based animation, masks, and out-of-the-box creativity, we were able to animate the entire module in PowerPoint allowing for easy real-time edits on the client side.