Project Spotlight: StorkBrokers
October 11, 2011, Flash, Motion Graphics, Project Spotlight
Problem: The client was in the process of revamping their website and wanted a motion graphics presentation that would describe their company’s vision and explain how their website works. The motion graphics presentation needed to be designed in line with the website’s design, and in a way that would appeal to their target audience. The project also needed to be produced in time for the company’s website launch.
Solution: Armed with the client’s final script, our motion graphics designer developed a storyboard that aligned with the client’s vision then proceeded to design. Utilizing the client’s established branding, the designer created a look and feel that complemented the website and developed stylized characters that appeal to the client’s target audience. Screenshots of the client’s website were strategically placed throughout the video, which included step-by-step instructions on how to use their website. The project was completed in two weeks and on time for the launch.