September 24, 2013, Formatting
Since becoming the universal standard aspect ratio, we’ve seen 16:9 widescreen monitors, laptops, TV’s and projectors become commonplace. And with 2013, PowerPoint has jumped on board by setting their default aspect ratio to 16:9. With the push to go wide, is it time for you to make the switch from 4:3 to 16:9?
The main reason for creating a 16:9 presentation is because that’s the dimension of the screen on which your presentation will be shown. Widescreen monitors and TV/monitors are prevalent in today’s marketplace and used in many business meeting rooms as well in conference settings. If your presentation is going to be at a conference, knowing the dimensions of the screens in the meeting rooms is key! Often large convention halls and larger meeting rooms have wide screens set up, where smaller breakout rooms use 4:3 screens.
While many screens are now widescreen format, the 4:3 ratio still applies to the remaining 4:3 monitors, meeting room screens and projectors, as well as the iPad. While the growing number of tablets continue to battle over 4:3 and 16:9, it is important to recognize the 4:3 aspect ratio iPad and its dominance as the tablet of choice for business.
It would be ideal to have one master template that will accommodate both formats, but unfortunately it’s not that simple.
September 17, 2013, PowerPoint Design
Our client came to us for assistance with a presentation that would be used in their tradeshow booth. The client provided us with the content on an existing 4:3 PowerPoint presentation and challenged us to increase the design intensity of their template and slides.
Always up for the challenge, our designers created a visually dynamic PowerPoint template and updated slides that conveyed the client’s research in a way that would keep viewers engaged and informed on industry trends. The new presentation was created in a 16:9 aspect ratio in order to take full advantage of the 42″ monitor on which the presentation was to be shown.
Click to view sample
August 20, 2013, Motion Graphics
Visitors are more likely to watch a website video than read a page of text. According to tmg Custom Media, a leading content marketing and media agency, “60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information”.
Website videos have become an important feature for business websites. Here’s why: