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Even with interesting data, if it is not presented properly your audience is likely to leave confused rather than impressed. To select the best chart for your presentation, think about the data that you are trying to share and what point you are trying to make. While there are numerous chart types and ways to share data, these basic options are the right choices for many situations: |
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Stacked bar or Pie charts -These common charts show how different segments comprise the whole and are great for showing market share or sources of revenue. One of the advantages of these chart types is that they enable the audience to quickly understand the relative size of each segment.
Line graphs -Line graphs are usually used to show the level of something at continuous increments. Typically, the increment used is time, which is why line graphs are often used to show stock prices. Given the time element in these charts, they are best at conveying historical information and trends.
Bar charts - Bar charts are one of the simplest, yet most powerful ways to present data. While bar charts are very flexible and can be used for many types of data, they typically have at least one numerical axis. Like line graphs, bar charts can also be used to show historical data. However, if trying to show more than 10 time periods you may want to consider a line graph. Each bar can have either a single component or multiple categories that make up the whole, enabling you to also demonstrate how different elements contribute to the whole over time.
Cluster bar chart – A cluster bar chart is like two bar charts combined into one. These graphs are great for when you need to compare two things, such as your performance and that of a competitor, on the same elements. A good rule of thumb when doing cluster bar charts is to limit the number of things being compared to a maximum of three to avoid overwhelming your audience.
Just as there are countless business situations, there are countless ways to present even the most complex data. For help in using charts to create clarity out of confusion from your data, contact ProPoint Graphics.
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