Clients working on creating a sales presentation or other corporate presentation often ask what topics they should cover. When developing a compelling business presentation, we advise clients it is helpful to work against a checklist to ensure that nothing important is missed. We built the following list as a guide. The list is not exhaustive and not all topics will be appropriate in all cases. The list is generally in a meaningful sequence, but should be customized.
- Agenda
- At a glance
- Product / service high-level
- Customer list
- Company strengths
- Partners / investors / coverage areas
- Key staff bios
- Industry value chain
- Favorable market trends
- Competitive comparison
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- Value proposition
- Product / service details
- Specific solution(s)
- Benefits
- ROI
- Customer testimonials
- Customer case studies
- Open issues
- Next steps
- Contact info
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