Custom Presentation Graphics

Your company’s collateral – especially PowerPoint and Flash presentations – is one of the most common manifestations of your brand and your brand is your business. It is a key driver of how your customers, partners, and others perceive your company. As such, it plays a critical role in impacting their decisions. Professional presentations can enhance the credibility of your company. Just as a professionally designed logo is a key element of your collateral, so to are the core images that you use in your presentations and throughout your other marcomm material.

     

Invest in core images and infographics

Images are valuable communication tools. Everybody knows the tired cliché that a picture is worth a 1000 words. However, you want those words to be the right words. To the point, poor images speak poorly. If you use amateurish graphics and clipart, you may not be presenting your business to its best advantage. They’re the last thing you need when working to communicate your brand.

Using high quality, custom images allows the message to say exactly what you want. You can tailor the look of the icons or infographics to convey the exact feel, personality, and meaning you need to get across in a persuasive and professional manner.

Common uses of icons and infographics:

• Organizational charts – use specific icons to indicate functional groups or to illustrate hierarchal relationships.
• Maps – custom graphics can be used to show office locations, market saturation levels, target locations, etc.
• Flow charts – infographics and flash graphics illustrate a process or indicate information flow.
• Conceptual infographics –custom presentation graphics convey and interpret concepts in visual and impactful manner.
• Icons – sets of icons can be used for common brand or industry specific images.
  
  

Types of images:

PowerPoint static graphics

     

Pros: No need for outside applications to create Can be edited

Cons: Less depth and visual impact Restricted options for design creativity Can only be used in PowerPoint Presentations

High-end infographics created in applications such as Photoshop and Illustrator

     

Pros: More creativity and flexibility with design concepts and execution than for those created in PowerPoint only Can be reused on your website, in print collateral, and HTML emails, as well as future presentations

Cons: Cannot be edited

Animated Flash Graphics

Pros: Can show movement, illustrate processes, and provide visual impact.

Cons: Can’t be edited Can’t be used in print collateral

Click here for more information or a free estimate.