ProPoint Graphics Monthly Newsletter

Your Presentation Can Give You the Edge

Usually when it comes time to create a new presentation, we do one of two things. We either decide that it is time for a complete cosmetic overhaul and find ourselves re-inventing the wheel, or, we re-hash an old presentation and assume that tried and true is the way to go. Neither of these approaches will give you the competitive advantage you need to make the most impactful first impression you can. Your presentation and packaging play key roles in making a strong impression and even more in a prospect’s decision.

Know the Competition

The perceptions that you create will be compared to those of your competitors. You don’t want to follow the herd, but it is a good idea to know what the herd is up to. Before jumping to a decision about your presentation materials, survey the landscape. You’ll likely find that at least some of your competitors invest in high end collateral.

Case Study

Problem:
Client wanted new identity to convey an established, corporate image through a full set of marketing collateral.

Solution:
After establishing a color palette, we carried a design theme through all pieces to effect a consistent, corporate brand. We extended the branding design through collateral elements such as masked photo collages and hand drawn graphics and diagrams. Final deliverables included a PowerPoint presentation, brochure, web site, and business cards.