The solution? Jump-start the effectiveness of your presentation by providing a framework: an outline, or roadmap, of the presentation in text or graphic form. Showing your audience the way – where they are, where they have been, and where they are going — improves clarity, flow, and impact, whether you’re introducing a new product, reviewing last year’s numbers, or pitching a new client.

Advance knowledge of what will be covered improves content absorption and prepares your audience with a mental map to organize — and remember — the information that follows. When the message is a clear, they’re far more likely to absorb it and take action.