Depending upon which experts you consult, it’s been estimated that the average speaker has between 5 and 60 seconds to get an audience engaged in his or her subject matter at the outset of a presentation. Beyond that brief window of time, everything ranging from personal electronic devices to that last pastry on the breakfast buffet is competing for audience mindshare.

Short of decking yourself out in an elaborate feathered chicken costume or demonstrating your somewhat rusty fire-juggling skills, how can you get (and keep) your audience’s attention amid all of the forces trying to lure it away? Does vocal projection keep them focused? Can music set the stage for success? What is the “secret sauce” of engaging your listeners?

By combining your business messaging strategy with basic storytelling skills and a little bit of well-placed dramatic license, you can capture the imagination of everyone in the room and maintain your position as the center attention until your last slide has been revealed.

Name: Firstrade Securities Inc Industry: Online brokerage

Type of Project: Flash demo

Problem:
Firstrade needed an active, professional demo of their online brokerage service for their website. They wanted a final deliverable that included a voiceover, loaded quickly and stood on its own.

Solution:
We designed and produced a high-end Flash demo consistent with the Firstrade look and feel and pumped up the work to be much more than just boring, passive screenshots. The result was an impressive, engaging piece that is helping Firstrade sign up new accounts. Check it out!

Click a thumbnail to see the flash demo.